Small by design.
Senior by standard.

I value Lorenzo's specialist knowledge, advice, speed of delivery and the way he listens and always captures the key points of our discussions."

Head of Marketing Lumion

"We can have honest conversations about the things that are working or aren't working"

A great mix of enthusiasm, skill, and know-how. Upraw really likes and cares about what they do and that goes a long way.

Richard Elliot
Head of Marketing

"I highly recommend Upraw for their thoughtful and strategic approach to CRO."

"Alex thoroughly analysed our website, identifying areas for improvement and offering insightful recommendations aligned with our goals"

Small team.
No passengers.

A decade in business. Senior specialists. PPC, landing pages, analytics, conversion copywriting. Nobody here is learning on the job. Nobody here is managing 10 accounts and hoping yours doesn't slip.

Our clients are predominantly in European and US markets, and we've spent years learning the cultural nuances — how B2B buyers behave differently across regions, what messaging lands where, and how to help SaaS companies expand into new markets without burning budget on assumptions.

Meet the team you’ll be working with.

Todd Chambers

CEO & Founder
From:
United Kingdom
Lives in:
Lisbon

16+ years in performance marketing. The last 9 exclusively in B2B SaaS, across 50+ companies. Host of the Masters of SaaS Podcast.

Dad. Paddle addict. Coffee snob. Recovering workaholic.

Gergely Horvath

Head of Performance
From:
Hungary
Lives in:
Amsterdam

15 years in performance marketing. Former PPC Group Head at MediaCom and Head of Performance at Shapr3D. Both agency and in-house, so he's sat on your side of the table too.

Dad. One Boston Terrier. Runs on coffee.

Lorenzo Folchini

PPC Lead
From:
Italy
Lives in:
UAE (Dubai)


10 years in performance marketing. Google Ads and Analytics certified. Started in hospitality before going all-in on B2B SaaS paid media.
Dad. Gamer. Runs on BBQ and rock music.

Anya Avdeeva

Digital Analytics Manager
From:
Belarus
Lives in:
Amsterdam

Go-to analytics specialist. GA4, CRM integrations, attribution, and the measurement infrastructure most agencies bolt on as an afterthought.

Data nerd. Automation obsessive.

Marit Raatjes

Finance Manager
From:
Netherlands
Lives in:
Lisbon

5+ years keeping SaaS finances tight — reporting, cash visibility, and the numbers that show up in board decks.

Yoga devotee. Makes spreadsheets fun — somehow.

Eden Bidani

Conversion Copywriter
From:
Australia
Lives in:
Israel

Conversion copywriter and messaging strategist for SaaS and tech. Turns voice-of-customer research into copy that moves buyers from ad click to closed deal.
Mum. Words person. Undercover anthropologist.

Here's how Upraw is actually different.

Other Agencies

A salesperson pitches you. An account manager "manages" you. Somewhere in the background, a junior does the work.
New account manager every quarter. You re-explain your business every time.
Wait for you to ask for new ideas. React to problems after they've cost you money.
Surface-level understanding of what you sell and who you sell
it to.
Minimal activity on accounts if you’re not constantly chasing them
Use PPC as a foot in the door to sell you SEO, web design, and whatever else hits their revenue target.
Follow your brief without questioning it. Run "best practices" from a 2019 playbook.
The person running your campaigns is the person you talk to. No account managers, no layers between you and the work.
Next to 0% turnover, so you never need to explain the basics to anyone all over again.
Bring you ideas before you ask. Catch problems before they hit your pipeline.
We learn your product, your ICPs, your competitive landscape, and your sales cycle before we touch your campaigns.
We're in your accounts constantly. You won't need to chase us — you'll hear from us before you think to ask.
We only do PPC, landing pages, and analytics. Nothing else. If we don't do it, we'll tell you who does.
Challenge your assumptions. If your hypothesis is wrong, we'll say so — with data.

What we do.

Learn more about the different ways we can work together.

Paid media

Your campaigns, strategy, and optimisation — managed by a senior PPC specialist who knows your product, your ICPs, and your pipeline targets. Paid search, paid social, and the strategy that connects them to revenue

Analytics

The measurement infrastructure most agencies skip. GA4, CRM integrations, attribution modelling, and dashboards that report on pipeline — not pageviews.

Built by a specialist, not bolted on as an afterthought.

Landing pages

Your ads drive clicks. Your landing pages decide whether those clicks turn into leads.

We write, design, and test conversion-focused landing pages — because managing your ad spend without managing where the traffic lands is half a job.

Masters of Saas Podcast

Pick up tips and fresh ideas from fellow SaaS marketing experts

Check out our top-rated podcast, Masters of SaaS