How a Simple Bug Skyrocketed SaaS Conversions (Landbot’s CRO Lesson)

I was amazed to learn that Landbot was born out of a product bug... A bug that skyrocketed conversions! For this episode, we talk to Cris Villar, Co-Founder and VP of Customer Success, about his SaaS company's incredible growth journey.

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Cris Villar is the Co-Founder and VP of Customer Success of Landbot, a product that transforms your website into a Conversational Experience to increase engagement and conversion rates.

I was amazed to learn that Landbot was born out of a product bug... A bug that skyrocketed conversions from 5% to 27%! Ultimately, it lead Landbot to where they are today - 3 million ARR.

It's easy to look at successful companies and think their success was linear and without serious setbacks.

But the reality is that many companies have limited resources, pivot and get punched in the face... Daily.

But oftentimes, the obstacle is the way! That was certainly the case for Landbot. They had hurdles to overcome but they kept learning, iterating, and edging towards their goals.

In this episode, you will learn:

• How to leverage free platforms like Product Hunt to accelerate growth;
• The importance of positioning and how to approach it;
• Outbound sales mistakes and why “supporting is the new selling”;
• Why Landbot are dedicating 70% of their resources on activation and why you should be too;
• And the challenge of time management in the retention economy & advice to tackle it.

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Quick bio 

Name: Cris Villar

What he does: Co-Founder & VP of Customer Success of Landbot

Cris on the web: LinkedIn

Links:

Landbot

Product Hunt

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