Top 10 SaaS PPC Agencies (2026)

Written by Todd Chambers, Founder of Upraw Media. 16 years in performance marketing, the last ten running paid media exclusively for B2B SaaS companies.

Most people researching this list are in the same situation: a new pipeline target, a paid media channel that isn't performing the way it should, and a board or investor asking questions. You need an agency that understands how a B2B SaaS funnel actually works, can start producing qualified pipeline without a six-month ramp, and won't disappear behind a junior account manager once the contract is signed.

Most agency listicles in this category are written by the agencies themselves, or by content teams who pulled ten names from a Google search and added bullet points. This list was built differently. Every agency was researched independently: Clutch and Google review patterns, Glassdoor internal culture signals (including CEO approval ratings and layoff patterns where relevant), named client verification, and documented case study results. Where third-party data doesn't exist, that's stated plainly rather than papered over. The goal is the most thoroughly researched agency list in this category, not just the longest one.

This list is written for a Series A marketing director with a real paid media budget, quarterly growth targets, and limited time to run a long procurement process. If you're pre-product-market-fit with a few hundred pounds a month to test, some of these agencies are overkill and that's flagged clearly. If you're post-Series B looking for enterprise-level infrastructure, the CMO evaluation guide goes deeper on that.

How We Evaluated These Agencies

They report on pipeline, not just leads. If an agency's default success metric is cost per lead, they're optimising for the wrong thing. Every agency on this list tracks pipeline contribution. The ones that only report on MQLs and CPL aren't on it.

Named SaaS clients with real numbers. "A leading HR SaaS company" is not a case study. We looked for named clients with documented results that go beyond traffic and landing page conversion rate.

Senior execution from day one. The pitch team and the delivery team should be the same people. We looked at team structure, including Glassdoor data where available, because internal culture is the most reliable predictor of account team stability. An agency where the account manager churns every six months is not a stable partner when you're under quarterly pressure.

Realistic for a Series A budget. Some agencies on this list require $50,000/month in existing ad spend or have minimum retainers that don't make sense below Series C. Those are flagged explicitly. The wrong agency at the wrong price point is still the wrong agency, regardless of how good they look on paper.

SaaS specialist vs. generalist. A full-service agency that also does ecommerce, retail, and B2C campaigns is not a SaaS PPC specialist. The label matters less than the actual client portfolio. We verified it for every agency here.

Quick List

Numbers are for navigation only. This list is not ranked in priority order. The right agency depends on your stage, budget, GTM motion, and geography, not their position here.

• 1. Upraw Media
  Best for: Series A–C B2B SaaS. Senior-only team, no layers, no handoffs, a decade in SaaS.
• 2. Powered by Search
  Best for: North American SaaS with demo-led sales motions.
• 3. Outshine
  Best for: B2B SaaS needing analytics-led pipeline attribution, North America.
• 4. 42 Agency
  Best for: Content-led demand gen motion, willing to play a longer game.
• 5. Directive Consulting
  Best for: Larger budgets, multi-channel, enterprise trajectory.
• 6. KlientBoost
  Best for: High testing velocity, accessible entry point, strong review base.
• 7. TripleDart
  Best for: Post-PMF SaaS, competitive pricing, async-friendly teams.
• 8. Aimers
  Best for: SaaS-specialist depth at a lower cost base than UK/US agencies.
• 9. Refine Labs
  Best for: Series C+ with $50k+/month in spend rebuilding around demand creation.
• 10. Bounty Hunter
  Best for: Pre-Series A with limited budgets and a simple GTM motion.

Comparison Table

• Upraw Media — Series A–C | ~£10k/mo min spend | Retainer | UK / Global
• Powered by Search — Series A–B | ~$10k/mo min spend | Retainer | Canada / Global
• Outshine — Series A–B | ~$10k/mo min spend | Custom retainer | Canada / Global
• 42 Agency — Series A–B | ~$10k/mo min spend | Flat retainer | Canada / Global
• Directive Consulting — Series B–D | ~$10k/mo min spend | Flat retainer | US / UK / Global
• KlientBoost — Series A–B | ~$5k/mo min spend | Retainer | US / Global
• TripleDart — Series A–B | ~$10k/mo min spend | Custom | India / Global
• Aimers — Series A–B | ~$3k/platform min spend | Custom | Georgia / Remote
• Refine Labs — Series C+ | ~$50k/mo min spend | Retainer | US / Remote
• Bounty Hunter — Pre–Series A | ~$3k/mo min spend | Custom | Serbia / Remote

The Agencies

1. Upraw Media

Founded: 2016 | HQ: UK / Lisbon | Team: 10 | Clutch: 5.0 (5 reviews) | Google: 4.9 (16 reviews)

Upraw is the only agency on this list that has been doing B2B SaaS PPC, and nothing else, for a decade. Not a pivot. Not "SaaS-focused." SaaS exclusively, since 2016. Over 80 companies served, a 5.0/5 Clutch rating across every published review, the strongest combined score on this list.

The structural difference from every other agency here: the person who ran your audit and built your proposal runs your account from day one. No handoff to an account manager after signing. No junior running campaigns in the background. You work directly with a senior SaaS PPC practitioner throughout the engagement. Clients describe it, consistently, as feeling like an internal team member rather than an external vendor.

Named clients include Bynder, Chili Piper, Recruitee, Omnipresent, SEON, and Marvel.

The scope is deliberately narrow: paid media, the landing pages your ads point to, and the analytics that connects spend to closed-won revenue. If you need brand, SEO, or content under one roof, Upraw will tell you who to use for those. What you get in return for that focus is depth that a full-service agency managing eight service lines cannot replicate.

Todd Chambers also hosts the Masters of SaaS podcast, with guests including Peep Laja, April Dunford, and leaders from Typeform, Supermetrics, ActiveCampaign, Lemlist, and many more. It is a reliable signal of how deep the thinking goes before any campaign strategy is built.

What clients consistently say: 5.0/5 Clutch and 4.9/5 Google across all published reviews. Consistent themes: proactive communication without being chased, senior continuity for the life of the engagement, and attribution clarity when the board asks where pipeline is coming from. No pattern of negative feedback in the public record.

Best fit: Series A–C B2B SaaS with UK, EU, or US market focus, quarterly pipeline pressure, and a marketing director who has been burned before by an agency that pitched senior and delivered junior.

Think twice if: You need a single agency across SEO, brand, and paid under one roof, or high-volume creative output is the primary brief.

Pricing: From €5,000/month | Min ad spend: ~£10,000/month

2. Powered by Search

Founded: 2009 | HQ: Toronto, Canada | Team: ~29 | Clutch: Zero verified reviews

Powered by Search has been SaaS-only since before it was a standard positioning strategy. Seventeen years of B2B SaaS paid media is genuine pattern recognition that a newer agency cannot manufacture. Their Predictable Demos System is a documented methodology for building qualified demo pipeline from paid search and LinkedIn, built around how enterprise and mid-market SaaS buyers move through a funnel.

Named clients include Proposify, Influitive, and Clio. The North American bias is structural. If your primary markets are EU-first, the timezone coverage and campaign frameworks create real friction.

The thing every marketing director doing due diligence will land on: zero Clutch reviews. For an agency founded in 2009 claiming 150+ clients, that is an anomaly. Every credible competitor on this list has 20+ independently verified reviews. PBS has none. Before signing, direct client reference calls are not optional, they're the only independent verification available.

What clients consistently say: No third-party data exists. On-site testimonials cite pipeline thinking and account quality.

Best fit: North American Series A–B B2B SaaS with a demo-led sales motion, higher-ACV products, and a marketing director prepared to run their own reference checks.

Think twice if: Your primary markets are EU-first, or independent review volume is part of how you evaluate vendors.

Pricing: From ~$5,000/month | Min ad spend: ~$10,000/month

3. Outshine

Founded: ~2013 | HQ: Halifax, Nova Scotia, Canada | Team: 20-50 | Clutch: Zero verified reviews | Glassdoor: 4.9/5 (25 reviews)

Outshine is a B2B SaaS-exclusive agency built around a specific premise: that most paid media programmes fail not because of poor campaign management, but because advertising, analytics, CRM, and marketing automation data are never connected into a single coherent picture. Their work centres on building that infrastructure, then running campaigns on top of it. Named clients include Karbon, LeanData, Splunk, Digibee, and Accelo.

The internal health picture is one of the strongest on this list. Glassdoor sits at 4.9/5 across 25 reviews with 100% of employees willing to recommend the company and 100% positive business outlook. For a Series A marketing director who has experienced mid-engagement account manager handoffs, that stability signal is worth noting.

The caveat that applies here is the same one that applies to Powered by Search: zero Clutch reviews. For an agency of their size and operating history, the absence of independent third-party verification is a flag. All social proof is controlled by Outshine. Reference calls are not optional before you sign.

What clients consistently say: No third-party review pattern exists. Glassdoor internal reviews consistently praise culture, development opportunities, and quality of client work. That is the only available independent signal.

Best fit: Series A–B B2B SaaS with complex analytics requirements, North American market focus, and a marketing director who needs paid media and attribution infrastructure built simultaneously.

Think twice if: Your primary markets are EU-first, you rely on Clutch review volume in vendor evaluation, or you need verifiable case study results before signing.

Pricing: Custom retainer | Min ad spend: ~$10,000/month

4. 42 Agency

Founded: 2018 | HQ: Toronto, Canada (remote-first) | Team: 19 | Clutch: 5.0 (4 reviews)

42 Agency sits at the demand gen end of paid media. Founder Kamil Rextin's public writing on pipeline attribution, marketing mix modelling, and the limits of branded search is genuinely above average. If you've read it before arriving at this list, you already have a reliable proxy for whether their approach matches yours. Their Substack is worth 30 minutes before you contact them.

Named clients include Teamwork and Lightspeed Commerce. A 6-month minimum contract is standard. The core trade-off for a Series A marketing director: this model has a longer horizon to visible results than pure PPC execution. If your investors expect pipeline contribution within 90 days, that may not fit the timeline.

What clients consistently say: Consistent praise for speed relative to prior agencies, strategic depth, organised reporting. One reviewer flagged weekly reports showed campaign data without enough strategic commentary on what it meant.

Best fit: Series A–B B2B SaaS with a content-led GTM motion, a marketing director who thinks in pipeline rather than lead volume, and a board that will give the model time to work.

Think twice if: Your board expects paid media to produce pipeline in 90 days or less, or paid search execution and fast ramp are the priority.

Pricing: From $6,500/month | Min ad spend: ~$10,000/month

5. Directive Consulting

Founded: 2013 | HQ: Irvine, California | Team: ~130–192 | Clutch: 4.7 (56 reviews) | Glassdoor: 2.7/5 (154 reviews)

Directive is the largest agency on this list with genuine enterprise-level infrastructure. Their Customer Generation methodology frames the agency's role around pipeline and revenue rather than lead volume. Named clients include ZoomInfo, Gong, Calendly, Chili Piper, and Arctic Wolf. The Arctic Wolf case study shows 59% pipeline increase quarter on quarter with 109% closed-won revenue growth. These are pipeline metrics.

The Glassdoor picture needs direct assessment. 2.7/5 across 154 reviews, with a 27% CEO approval rating. Recurring patterns include near-monthly layoffs, account managers described as being pressured to retain clients even when the fit isn't right, and open lawsuits with former employees cited by multiple reviewers. For a Series A marketing director who cannot afford six months of wrong-fit agency spend, that commercial pressure dynamic is worth raising directly before signing.

What clients consistently say: 4.7 Clutch across 56 reviews. Positives: SaaS knowledge, pipeline focus. Negatives: account team transitions, communication gaps after onboarding.

Best fit: Series B and above, multi-channel programmes with ABM requirements, budgets that justify the full-service infrastructure.

Think twice if: You're a lean Series A, senior account team continuity is non-negotiable, or the Glassdoor pattern is a disqualifier for you.

Pricing: From $8,000/month | Min ad spend: ~$10,000/month

6. KlientBoost

Founded: 2015 | HQ: Costa Mesa, California | Team: 80–150 | Clutch: 4.7 (396 reviews) | Glassdoor: 3.6/5 (209 reviews)

KlientBoost's strongest credential is their Clutch volume. 396 verified reviews is the largest third-party evidence base on this list. At that volume, patterns are statistically reliable. Their Growth Grid financial model, tying PPC spend directly to CAC, payback period, and LTV, is a genuine differentiator, and their landing page testing infrastructure is the strongest of any agency here.

The same due diligence applies here as Directive: 3.6/5 Glassdoor across 209 reviews, a recurring layoff pattern (Glassdoor now shows an active "KlientBoost layoffs 2026" section), and account managers described as being incentivised to upsell. The Clutch results say clients get outcomes. The internal picture says commercial pressure exists. Ask directly about team structure and incentives before signing.

What clients consistently say: 4.7 Clutch across 396 reviews. Positives: testing rigour, landing page quality, communication. Negatives: account manager turnover, tier-based quality variation.

Best fit: Series A SaaS with simpler GTM motions, wanting high testing velocity and a strong review base as part of vendor evaluation.

Think twice if: Your sales cycle is longer than 60 days, attribution requirements are complex, or you're evaluating on SaaS-specialist depth.

Pricing: From $2,500/month | Min ad spend: ~$5,000/month

7. TripleDart

Founded: December 2020 | HQ: Bengaluru, India | Team: 30–50 | Clutch: 4.8 | Glassdoor: 4.9/5 (CEO approval: 100%)

TripleDart has grown quickly since 2020. SaaS-exclusive, covering paid media, SEO, and RevOps advisory. Named clients include Freshworks, Chargebee, Personio, and Postman, recognisable names that provide more independent credibility than most four-year-old agencies can offer.

The Glassdoor signal is the strongest internal health indicator on this list. 4.9/5 with 100% CEO approval predicts low account team turnover, which means fewer mid-engagement handoffs. For a Series A marketing director who has been handed to a new account manager after signing, this matters.

The practical constraint: UTC+5:30 means your working day doesn't overlap with theirs. Plan for async communication and structured weekly check-ins. If real-time access to your agency contact is a requirement, this creates friction.

What clients consistently say: Clutch reviews praise strategic depth, pipeline focus, and responsiveness within working hours. Time zone management is the most common practical note.

Best fit: Post-PMF Series A–B B2B SaaS, teams comfortable with async-first delivery, marketing directors wanting SaaS-specialist depth at a lower cost point than UK or US alternatives.

Think twice if: You need synchronous working hours, or Google search is your primary channel and LinkedIn is not.

Pricing: From $3,000/month | Min ad spend: ~$10,000/month

8. Aimers

Founded: 2014 | HQ: Tbilisi, Georgia | Team: 40–56 | Clutch: 4.9 (35 reviews)

Aimers is the least prominent agency on this list. B2B SaaS-exclusive since founding, bootstrapped, ten years operating. Named clients include Mixpanel, Uppbeat, and Orion Labs. The Uppbeat case study is the strongest verifiable result on record: 670,000+ new users through PPC over two years, from pre-launch to over one million users. Lewis Foster, CEO, is named. It checks out.

For a Series A marketing director with a real budget but a CFO watching agency fees closely, Aimers' Eastern European cost base means management fees that are materially lower than UK or US equivalents at comparable SaaS specialist spec.

What clients consistently say: 4.9/5 Clutch across 35 reviews. Consistent: SaaS expertise, proactive communication, responsiveness within hours. Time zone friction for US teams is the only meaningful negative.

Best fit: Series A–B SaaS with European or global market focus, marketing directors wanting SaaS-specialist depth at a competitive price point, comfortable with a day's time difference.

Think twice if: Your team is US-based and needs same-day responses, or you need a large reference pool before committing.

Pricing: Custom | Min ad spend: ~$3,000/platform

9. Refine Labs

Founded: 2019 | HQ: Boston, Massachusetts | Team: ~51 | Glassdoor: 4.0/5 (34 reviews)

One clarification upfront: Refine Labs is not a PPC-first agency. They are a demand creation agency, historically sceptical of Google search as a primary channel. They are included here because they appear consistently across B2B SaaS agency shortlists and because, for the right buyer, they're worth understanding.

For most Series A marketing directors, the hard stop is the minimum: $50,000/month in existing paid media spend and $50M+ ARR as the target client profile. If that's not your situation, skip ahead.

Chris Walker, who built the agency and its reputation, sold his remaining shares in July 2025. Megan Bowen is now majority owner. The internal chaos documented in 2022–2023 Glassdoor reviews appears to have settled. The brand equity Walker built is real; his thought leadership reach is not being replicated at the same scale.

What clients consistently say: On-site testimonials cite shift from MQL to revenue metrics, strategic partnership, and pipeline quality improvement. No current third-party pattern.

Best fit: Series C and above, content-led GTM, budgets to match.

Think twice if: You're Series A or B, paid search is your primary channel, or your board expects pipeline within 90 days. This is the wrong agency for most people reading this list.

Pricing: From $20,000/month | Min ad spend: ~$50,000/month

10. Bounty Hunter

Founded: ~2017 | HQ: Belgrade, Serbia | Team: 1–10 | Clutch: 4.9 (11 reviews)

Bounty Hunter is built around founder Jovan Miljevic, a Serbian growth marketer with a decade of B2B SaaS paid media experience. Sole-trader registration, 1 to 10 employees, delivery through a freelance contractor network.

This is the right agency for a specific buyer: pre-Series A or very early Series A at $1M ARR, limited budget, straightforward GTM motion. The pricing reflects an Eastern European cost base. The SaaS expertise is real. The proof base is thin.

If you're a Series A marketing director with quarterly pipeline targets and a real ad budget, Bounty Hunter is probably not the right fit. The agencies above this on the list offer more infrastructure, more independent verification, and more accountability when results matter. The honest redirect: if you're spending $5,000/month or above on ads with real targets attached, start higher on this list.

What clients consistently say: Reviews cite responsive Slack communication, on-time delivery, and cost-effectiveness. Too low a volume for a statistically meaningful pattern.

Best fit: Pre-Series A B2B SaaS at $1M ARR+, limited budgets, simple GTM motions that don't require deep attribution from day one.

Think twice if: You have pipeline targets your investors track quarterly and a real ad budget. At that point, this list starts at number one, not number ten.

Pricing: Custom | Min ad spend: ~$3,000/month

How to Evaluate Any Agency on This List

A polished deck and a confident pitch are not the same thing as a good agency. These five criteria separate agencies that are built for B2B SaaS pipeline from those that have simply learned to talk about it well. Use them as a cross-check against any agency you shortlist, including the ones on this list.

For the full version of this process, including how to score each criterion and what good looks like at each stage, see how to choose a B2B SaaS PPC agency without getting burnt.

1. SaaS understanding

Test question: "How does your approach change for a company running a product-led motion versus a sales-led motion?"

A generic answer about keyword research and audience targeting fails this. The right answer describes how offer architecture, conversion points, funnel stage weighting, and attribution windows differ between the two. If they look blank, they're running a standard demand capture playbook with a SaaS label on it.

2. Measurement and analytics maturity

Test question: "How do you connect ad spend to pipeline when the average deal cycle is three to four months?"

The right answer names a specific approach: offline conversion imports, CRM signal feedback, lead scoring integration, or pipeline-level reporting. Vague references to "tracking the full funnel" or "using GA4 properly" are not sufficient. You need to know exactly how they close the loop between a clicked ad and a closed deal.

3. Experimentation and learning process

Test question: "Can you walk me through a test you ran for a client that didn't work, and what happened next?"

The failure question is deliberate. Every agency can describe a success. The ones worth working with can describe how they structured a test, what it was designed to prove, why it failed, and how the learning changed what they did next. A blank or a pivot to a success story tells you the learning culture isn't there.

4. Team structure and seniority

Test question: "Is the person presenting this proposal the same person who audited my account and built this strategy? And is that the same person who will be running my account if we sign?"

This is the single question that surfaces the pitch-senior-deliver-junior model faster than anything else. In many agencies, these are three different people. Ask for a name, a title, and how many other accounts that person is currently managing. An account manager with more than eight active accounts is not doing meaningful work on any of them.

5. Communication, transparency, and ownership

Test question: "What does your monthly reporting look like? Can you show me an example?"

Look at what is on the front page. If it leads with impressions, clicks, and CTR, this agency is not reporting to pipeline accountability. If it leads with cost per qualified opportunity, sales-qualified lead volume, and pipeline contribution, you're looking at an agency built around the metrics your board actually cares about.

6. References

Test question: "Can I speak to a current client at a similar stage to ours?"

Not a reference from two years ago, and not one they've pre-selected without any context on who you are. A current client at a comparable stage tells you what the engagement actually looks like once the contract is signed.

What to Watch For in a Pitch

Most bad agency relationships are predictable before the contract is signed. The signals are in the pitch itself: the language used, what is volunteered, what requires pressing.

These are the patterns worth watching for. For the full breakdown, including client-side red flags that most teams miss, see red flags in SaaS paid media pitches.

Guaranteed results

No legitimate SaaS PPC agency guarantees a specific CPA, lead volume, or ROAS before they have seen your historical data, your landing pages, your sales cycle, or your CRM setup. A guarantee is not confidence. It is a signal that the agency is telling you what you want to hear to close the deal.

Case studies with no named client

"A leading HR SaaS company" is not a case study. It is a metric with no accountability. Named clients with verifiable results are the standard. The occasional anonymised example is understandable; an agency whose entire proof base is anonymous should not be on your shortlist.

The presenter is not the practitioner

Ask directly: "Did the person who built this strategy audit my account? And will they be running it if we sign?" In many agencies, the answer to both questions is no. A salesperson shaped the deck. A junior account manager will run the account. If you cannot get a straight answer on this before signing, you will find out after.

Vague onboarding with no defined learning agenda

"We'll spend the first few weeks getting up to speed and then start optimising" is not an onboarding plan. The right answer describes specific hypotheses they intend to test in the first 30, 60, and 90 days, what each test is designed to prove, and how they decide what to scale. If they cannot articulate this before you sign, they will not have a plan when you do.

No pushback on your brief

An agency that agrees with everything you say in the pitch is not validating your strategy. It is mirroring it back to close the deal. The agencies worth working with challenge assumptions: they will tell you your attribution setup will not support the targets you've set, or that your current landing page will cap the conversion rate regardless of campaign quality. Honesty in the pitch is a signal of what the relationship will look like after.

Which Agency Fits Your Stage

Not every agency on this list is built for every stage of SaaS growth. The right fit depends on where you are: budget size, internal resource, attribution maturity, and how much strategic guidance you need versus execution capacity.

Series A: Typically $1M–$10M ARR, first or second paid media hire, learning the engine

At Series A, you need an agency that can build the paid media foundation from scratch: campaign architecture, tracking infrastructure, offer development, and a reporting setup that connects spend to pipeline before you have the volume to optimise against it. You also need a team that will explain what they're doing, because your board will ask you to.

The right agencies at this stage: Upraw Media, Powered by Search, Outshine, 42 Agency, TripleDart.

Aimers and Bounty Hunter are viable at the lower end of Series A spend. Directive and Refine Labs are not built for this stage.

Series B: Typically $10M–$50M ARR, paid media is proven, scaling across geos or segments

At Series B, you have data. The question is no longer whether paid media works for your product. It is how to scale what is working, how to expand into new channels or markets without diluting performance, and how to build a measurement infrastructure that holds up as deal complexity increases.

The right agencies at this stage: Upraw Media, Powered by Search, Directive Consulting, KlientBoost, 42 Agency.

Refine Labs becomes a viable option at the upper end of Series B if your ARR and ad spend are approaching their minimums. Bounty Hunter is past its optimal fit at this stage.

Series C and above: Typically $50M+ ARR, enterprise motion, buying committees, long cycles

At Series C, paid media is one part of a more complex GTM. Buying committees, 6 to 12-month sales cycles, account-based overlays, and attribution across a multi-touch enterprise journey require agencies with the measurement infrastructure and strategic depth to match. You also have the budget to pay for it.

The right agencies at this stage: Upraw Media, Directive Consulting, Refine Labs (if spend thresholds align), Powered by Search.

KlientBoost remains viable if conversion rate work across a complex funnel is the primary need.

For enterprise SaaS PPC specifically, see how enterprise SaaS PPC strategy changes with long sales cycles.