Todd Chambers

Learn how to use stage-based offline conversions to optimise PPC campaigns for better attribution, model stability, and pipeline efficiency in SaaS marketing.

Learn how to integrate SDR notes into PPC strategies to improve lead scoring, targeting, and offers for better sales outcomes.

Discover strategies to improve qualified conversion rates in B2B SaaS PPC without sacrificing lead volume. Learn more with Upraw Media.

Practical strategies to measure PPC lead quality in SaaS, from early-funnel signals to CRM stage alignment, without waiting 6 months for revenue data.

Explore how marketing teams can influence the SaaS Magic Number and sales efficiency through effective PPC strategies.

Learn to structure board packs that clarify CAC, payback, and PPC efficiency for Series A+ SaaS companies. Empower your marketing insights.

Learn to translate PPC data into clear decisions for SaaS growth. Discover what to scale, what to stop, and how to flag risks effectively.

Discover key metrics and strategies for effective board-ready PPC reporting tailored for Series A+ SaaS teams.

Learn how CAC and conversion rates affect your cash runway and hiring plans. Align marketing and finance for sustainable growth.

Explore how NRR, GRR, expansion, and churn shape CAC levels and PPC strategies for SaaS businesses focused on PLG and upselling.

Discover how to integrate Salesforce or HubSpot with SaaS PPC for accurate closed-won reporting and improved measurement.

Learn how to leverage analytics for informed decisions on scaling or terminating SaaS campaigns. Key metrics for B2B marketing success.

Discover frameworks for capturing attribution in enterprise SaaS with long sales cycles. Empower CMOs with data-driven insights for growth.

Learn to integrate ad platforms, CRM, and product analytics into a unified dashboard for effective B2B SaaS PPC measurement and reporting.

Compare first-touch, last-touch, data-driven, and hybrid SaaS attribution models. Practical guidance on accuracy, MarTech integration, and data integrity.

Master the seven metrics that impress boards and investors. Learn to build a one-page scorecard that tells your SaaS growth story clearly, addresses attribution complexity, and proves your PPC investment efficiency.

Master CAC, LTV, and payback period to optimise your PPC budget allocation. Learn to segment by channel and ICP, understand investor expectations, and make data-driven decisions that drive sustainable growth.

Audit your SaaS PPC analytics stack in 30 days with this structured framework. Fix GA4, GTM, and CRM integration issues, resolve data discrepancies, and build a clean measurement foundation.

SEON approached Upraw Media because they were struggling with low conversion rates across their demo and trial funnels.

While cutting MQL acquisition costs by 80%. Xentral is the world's first ERP designed for eCommerce SMEs. We helped scale paid acquisition, find message-market fit, and optimise their conversions with testing and experimentation.

CourierExchange is a leading marketplace for couriers, courier loads, and courier companies to get connected. With in-depth research and quick, thorough execution, we helped them achieve message-market fit, and optimise their conversion landing pages.

Landbot is the world’s most intuitive no-code chatbot builder. They partnered with us after poor performance both in-house and with an external agency.