Todd Chambers

A five-link framework for connecting paid media touchpoints to qualified pipeline, CAC, payback and lifetime value, with evidence tiers that keep attribution claims honest.

A seven-step recovery checklist for stabilising SaaS PPC after a poor agency handoff, from securing ownership and rebuilding tracking context to reporting recovery in revenue terms.

Explore whether to rebuild your SaaS PPC account or fix tracking issues. Make informed decisions for better ROI and growth.

A four-stage troubleshooting framework for B2B SaaS PPC lead quality, covering query intent, offers, landing pages and the sales handoff.

Discover how paid social can enhance SaaS demand capture through audience education, retargeting, and message testing.

Discover actionable strategies to measure high-intent SaaS search demand and align with qualified pipeline metrics effectively.

Discover effective keyword strategies for SaaS demand capture, from category demand to competitor research, and optimise your PPC campaigns.

Learn to identify unqualified leads through paid media audits, tracing conversion paths and optimising PPC campaigns for better quality.

Discover actionable strategies to stabilise your SaaS PPC campaigns after a drop in lead quality, volume, or efficiency.

A five-component diagnostic framework for SaaS PPC audits: tracking accuracy, campaign structure, messaging, landing pages, and commercial fit.

Explore a framework for hybrid SaaS paid media that balances product signups and enterprise sales-qualified opportunities effectively.

Discover how PLG teams can optimise paid media strategies using product signals while avoiding low-quality signups for better activation.

Explore PPC operating models for Series B SaaS firms transitioning to multi-segment growth. Insights for data-driven CMOs on strategy and metrics.

Discover how to normalise SaaS paid media reporting across currencies, funnel definitions, and regional maturity for accurate insights.

Discover how to choose a PPC agency for Google Ads that scales your SaaS marketing efforts across the UK and EU effectively.

Discover how to scale B2B SaaS PPC campaigns across regions with insights on localisation, compliance, budgets, and search intent.

Kickstart your B2B SaaS PPC campaigns with a week-one audit plan focusing on structure, tracking, landing pages, budgets, and reporting.

A practical access and tracking QA checklist for new SaaS PPC agencies: account access, tracking verification, CRM permissions, and data integrity.

SEON approached Upraw Media because they were struggling with low conversion rates across their demo and trial funnels.

While cutting MQL acquisition costs by 80%. Xentral is the world's first ERP designed for eCommerce SMEs. We helped scale paid acquisition, find message-market fit, and optimise their conversions with testing and experimentation.

CourierExchange is a leading marketplace for couriers, courier loads, and courier companies to get connected. With in-depth research and quick, thorough execution, we helped them achieve message-market fit, and optimise their conversion landing pages.

Landbot is the world’s most intuitive no-code chatbot builder. They partnered with us after poor performance both in-house and with an external agency.