Todd Chambers

Kickstart your B2B SaaS PPC campaigns with a week-one audit plan focusing on structure, tracking, landing pages, budgets, and reporting.

A practical access and tracking QA checklist for new SaaS PPC agencies: account access, tracking verification, CRM permissions, and data integrity.

What strong monthly SaaS PPC recommendations should include beyond dashboards: a clear decision, the rationale behind it, the risk of being wrong, and a measurable next action, for Series A Marketing Directors accountable to quarterly growth targets.

How governance models for SaaS PPC need to evolve once Finance, Sales leadership, and the board all have a stake in spend post-Series A, so Revenue-Accountable VPs of Marketing can keep speed without losing stakeholder trust.

A governance framework for SaaS paid media covering decision rights, test approvals, budget modification rules, and escalation triggers, built for data-driven CMOs who need board-ready narratives, not reconstructions after the fact.

Product, lifecycle, and activation data Heads of Growth need to prepare before onboarding a SaaS advertising agency for a product-led growth motion, so paid media optimises toward users who actually activate.

What to transfer before switching SaaS PPC agencies, covering learnings, naming conventions, conversion data, and active pipeline information, so growth-focused Series A marketing teams protect performance during the handover.

A practical onboarding checklist for B2B SaaS PPC agencies covering data integrity, access permissions, and decision-making frameworks that need to be in place before campaigns launch.

A practical framework for SaaS pricing strategy that aligns pricing with perceived value and lead quality, built for Revenue-Accountable VPs of Marketing at Series B+ SaaS companies.

Use PPC data for SaaS competitive intelligence: auction insights, keyword gaps, ad/LP patterns and a repeatable workflow to outperform rivals.

Lead generation is the lifeblood of any SaaS business. Unsurprisingly, it’s also one of the biggest challenges SaaS companies face. There are so many marketing strategies and tools you could use. How can you know…

The specific questions that reveal whether senior specialists will actually manage your SaaS PPC account, or just show up for the pitch and the QBR.

Five fixes to reduce SaaS CAC before cutting budget: tracking, targeting, conversion, offer, and sales feedback, plus how to make the board case.

How to spot false efficiency gains in SaaS paid media that lower CPL while damaging lead quality, and the practices that keep efficiency real.

How to reduce SaaS CAC and improve lead quality at the same time, without cutting budgets or narrowing the funnel too aggressively.

SEON approached Upraw Media because they were struggling with low conversion rates across their demo and trial funnels.

While cutting MQL acquisition costs by 80%. Xentral is the world's first ERP designed for eCommerce SMEs. We helped scale paid acquisition, find message-market fit, and optimise their conversions with testing and experimentation.

CourierExchange is a leading marketplace for couriers, courier loads, and courier companies to get connected. With in-depth research and quick, thorough execution, we helped them achieve message-market fit, and optimise their conversion landing pages.

Landbot is the world’s most intuitive no-code chatbot builder. They partnered with us after poor performance both in-house and with an external agency.